The easiest way to make high-quality pour-over coffee.

With just 30 seconds of hands-on time, you can skip the fuss of traditional methods.

The unique encapsulated design uses the coffee’s natural swelling to prevent channeling and ensure even extraction — delivering a balanced, flavorful cup every time.

No special gear, no pouring technique — just add coffee, level, insert the filter plate, and pour.

It’s that simple.

The brewer’s design creates a perfect coffee bed, delivering a full-bodied cup of coffee.

For a cleaner cup:

• Use the metal filter (200 micron) to reduce visible solids.

• Use the 26 gsm paper filters to remove oils and smaller particles.

• For an ultra-clear brew, double-filter with an extra Adaptor (sold separately).

The Simple Smart Coffee Brewer is built to last a lifetime.

Made from 304 stainless steel and food-grade silicone (not plastic so no microplastics), it contains no pressure seals and has been designed to eliminate possible failure points.

Even the recyclable cardboard packaging is designed for storage or reuse.

Durable by design.